My journey Innovation & Digital Music & Production

Entrepreneurship, innovation & marketing
A self-starter and continuous learner, passionate about combining my love for music and business. A creative mindset coupled with a pragmatic and business-driven approach.
Collaborative, driven and smart risk-taker.
Enthusiastic and self-taught in advanced web, digital and design.

Cédric Prisco

Music & Production

I have been playing the piano since I was 6 years old. Thanks to an extraordinary teacher, I was able to learn how to reproduce music by ear, compose and perform at a young age. Oh and... Long live Pink Floyd.

After hours spent in my studio, I decided tot go for it and I am now a producer, composer and DJ of melodic techno music! I have a lot of projects in the works including my next live album "Maaze of Passion".

My journey

  1. Orange Communications SA / Salt Mobile in Renens

    Aut 2014 - July 2015

    One-year Internship in the “Brand & Marketing Communications" department including confidential marketing projects in rebranding, operationalization and digitalization of communication processes and digital marketing activities.

    CERTIFICATES: Professional and Commercial Maturity (MPC), Federal Certificate of Capacity (CFC)

  2. HEIG-VD in Business Economics (Bachelor)

    Sept 2015 - June 2018

    Bachelor of Science in business economics, management & finance at HEIG-VD (School of Engineering and Management) in Yverdon-les-Bains

  3. Startup project

    Sept 2016 - July 2018

    Two years as founder of a digital startup for music events, accelerated by Innosuisse, HEIG-VD and Venturelab.

    CERTIFICATES: Start-up training Business Creation (Innosuisse), Start-up training Business Concept (Innosuisse)

  4. Thesis B.SC. in Business Economics

    June 2018

    Bachelor thesis focusing on innovation and marketing strategy at a MassChallenge accelerated startup for the launch of a brand new type of social network based on blockchain technology.

    CERTIFICATES: Bachelor of Science in business economics, management & finance at HEIG-VD (School of Engineering and Management) in Yverdon-les-Bains, Certificate International Innovation Management course (HEIG-VD), Certificate International Economy course (HEIG-VD)

  5. Civil Service

    Oct 2018 - July 2019

    Administrative activities, project management and admissions in the Department of Medicine.

    CERTIFICATES: Communication Certificate (Red Cross)

  6. InnoKick (Master)

    Sept 2019 - Feb 2021

    Master of Science in Integrated innovation for Business & Product Development (InnoKick) in Renens

  7. Thesis M.SC. in Innovation

    Feb 2021

    Master thesis focusing on all stages of the innovation process for the startup TYXIT, including market research, ideation, business model, marketing strategy, prototyping.

    CERTIFICATES: Master of Science in Integrated innovation for Business & Product Development (InnoKick) in Renens, International Business Plan competition (InnoHackathon)

  8. Digital marketing manager at TYXIT SA

    Feb 2021 - July 2022

    Product development, web, design, B2C & B2B marketing and communication strategy at TYXIT after completion of my master thesis.

  9. Marketing Specialist at INEXTO SA

    Dec 2022 - Today

    Full rebranding and teasing, B2B/B2G marketing & communication strategy, web development, design, social medias and events.

Innovation & Digital

I focused my bachelor, master and most of my projects to innovation and marketing. I was able to develop innovative products and services as well as their prototyping and strategy.

The key: meet the market need.

I have had and have several innovative projects underway. Today, I am developing a concept for a musical association (link below) and another original project for my artist activity.

I am always looking for process optimization and innovation through digital. I have the opportunity to automate activities thanks to, among others, Excel (with macros), web-based tools and development.

I learned by my own means to develop dynamic and design websites from scratch in html, css, js, php, sql and much more! Here are some websites that I have developed: