Innovation, marketing,
entrepreneurship,
digital projects
and music production
0 +
Years across innovation, marketing and digital
I work at the intersection of business thinking, digital execution and creative projects, with a pragmatic approach shaped by innovation, marketing and music.
Snapshot of my universe
Bridging entrepreneurship,
innovation, marketing and
music with a digital mindset
Self-starter, continuous learner and pragmatic creative, I combine business thinking
with digital execution to turn ideas into concrete experiences.
My background spans entrepreneurship, innovation strategy, marketing, web development,
design and music production, always with the same objective: meet a real need and build something meaningful.
Dec 2022 - Now
Marketing Specialist at INEXTO & EDGYN
Driving full rebranding and teasing together with B2B/B2G marketing and communication strategy, web development, design, social media and events.
Alongside Master, 2019 - 2021
Founder & Product Builder, Latitude Project
Founder-led venture developed from ideation to launch, spanning market research, business planning, project management and the creation of an innovative ticketing platform with digital features and virtual wallets.
Feb 2021 - Jul 2022
Digital Marketing Manager at TYXIT SA
Continued after my master thesis with responsibilities spanning product development, web, design and B2C/B2B marketing and communication strategy.
Sep 2019 - Feb 2021
Master in Integrated Innovation, InnoKick
Master of Science in Integrated Innovation for Business and Product Development in Renens, including work on market research, ideation, business model, marketing strategy and prototyping.
Alongside Bachelor, 2016 - 2018
Alive Event
Built in parallel with my bachelor studies, this innovative digital event startup around musical experiences strengthened my exposure to entrepreneurship, product thinking, communication and hands-on execution.
Sep 2015 - Jun 2018
Bachelor in Business Economics, HEIG-VD
Bachelor of Science in business economics, management and finance in Yverdon-les-Bains, with strong exposure to innovation, strategy and marketing.
Aug 2014 - Jul 2015
Orange Communications SA / Salt Mobile
One-year internship in Brand and Marketing Communications in Renens, contributing to rebranding work, communication process digitalization and digital marketing activities.
Before 2014
Gymnase and commercial diplomas
Academic foundation completed with Professional and Commercial Maturity, alongside the Federal Certificate of Capacity, which framed the beginning of my business and marketing path.
INEXTO
Marketing specialist role spanning strategy, communication, events and digital execution, including website creation, design and coded implementation in a demanding B2B/B2G environment.
Period
Since 2022
Role
Marketing Specialist
01 / 03
Latitude Project
Founder-led project built from ideation to launch, covering market research, business planning, project management and the development of an innovative ticketing platform with advanced digital features and virtual wallets.
Project
Founder-led venture
Role
Founder & Product Builder
02 / 03
Two Minds Music
Independent music project combining production, composition, live performance and full brand building, alongside website development, interactive demo design and visual content creation.
Status
Ongoing
Role
Producer, Composer & Live Performer
03 / 03
Innovation & Marketing
I work on innovation and marketing with a pragmatic, market-first approach: understand real needs, clarify the value proposition and build positioning that can be activated across communication, content and business development.
From early research and opportunity framing to messaging, go-to-market logic and campaign structure, I focus on making ideas understandable, relevant and actionable for the right audience.
Digital & Web
Self-taught in advanced web, digital and design, I build websites, landing pages and digital tools that combine clean execution, business usefulness and a strong understanding of content, structure and user flow.
My work spans coded front-end integration, WordPress-based builds, process automation and practical problem solving, with the same objective each time: create efficient digital assets that are easy to use, maintain and evolve.
Music & Production
Music has been part of my path since childhood through piano, and today it extends into production, composition, DJing and the development of a broader artistic universe shaped around melodic techno and emotional electronic music.
Beyond the tracks themselves, I approach music as a full creative project, combining sound design, identity, storytelling, visual direction and live ambition to build experiences that feel both structured and memorable.
The digital stack behind my
marketing, web and design work
-
Coding & Web
PHP, JavaScript, jQuery, HTML, CSS, SQL, WordPress, Elementor and dynamic website building
10 %
-
SEO & Content Structure
Search visibility, content structuring, landing page thinking and discoverability
10 %
-
CRM & Automation
CRM workflows, Zapier automations and process orchestration
10 %
-
Paid Media & ABM
Display ads, LinkedIn Ads, ABM workflows, Apollo and ZoomInfo
10 %
-
Advanced Office & VBA
Microsoft Office, advanced Excel, VBA and business productivity workflows
10 %
-
Project Management Tools
Asana, task planning, timelines and coordination workflows for delivery and follow-up
10 %
-
Prototyping
Figma for interface thinking, structure and visual prototyping
10 %
-
Adobe Creative Suite
Photoshop, Illustrator and InDesign for visual creation and production
10 %
