Innovation, marketing,
entrepreneurship,
digital projects
and music production
0 +
Years across innovation, marketing and digital
I work at the intersection of business thinking, digital execution and creative projects, with a pragmatic approach shaped by innovation, marketing and music.
Snapshot of my universe
Bridging entrepreneurship,
innovation, marketing and
music with a digital mindset
Self-starter, continuous learner and pragmatic creative, I combine business thinking
with digital execution to turn ideas into concrete experiences.
My background spans entrepreneurship, innovation strategy, marketing, web development,
design and music production, always with the same objective: meet a real need and build something meaningful.
Dec 2022 - Now
Marketing Specialist at INEXTO & EDGYN
Leading rebranding, storytelling and digital activation across INEXTO and EDGYN, from new brand platforms, websites, teaser microsites and intranet development to B2B/B2G communication strategy, webinars, LinkedIn and display campaigns, events, demos, PR assets and automation.
2019 - 2021
Founder & Product Builder, Latitude Project
Founder-led venture from ideation to prototyping, business planning and product development, covering market research, positioning, budget planning, brand creation, team coordination and the design of an event-tech solution combining ticketing, digital wallet logic and innovative user features.
Feb 2021 - Jul 2022
Digital Marketing Manager at TYXIT SA
Developed an innovative remote rehearsal solution for musicians during COVID as part of my master work, covering ideation, market research, prototyping, budgeting and business model work, then joined the company to lead brand positioning, website, demos and B2C/B2B marketing operations.
Sep 2019 - Feb 2021
Master in Integrated Innovation, InnoKick
Interdisciplinary master focused on innovation for product and business development, combining design thinking, prototyping and innovation management with real interdisciplinary projects delivered in teams for partner companies on the field.
2016 - 2018
Alongside Bachelor
Alive Event
Entrepreneurial project developed alongside my bachelor, covering ideation, market studies, positioning, concept development, MVP creation, team coordination, investor and competition pitches, brand building and early fundraising through acceleration programs.
Sep 2015 - Jun 2018
Bachelor in Business Economics, HEIG-VD
Bachelor in business economics with a strong focus on innovation, strategy and marketing, including innovation and international innovation tracks, startup work with several ventures including my own, and exposure to entrepreneurial ecosystems such as Silicon Valley.
Aug 2014 - Jul 2015
Orange Communications SA / Salt Mobile
One-year internship in Brand and Marketing Communications in Renens, contributing to rebranding work, communication process digitalization and digital marketing activities.
Before 2014
Gymnase and commercial diplomas
Academic foundation completed with Professional and Commercial Maturity, alongside the Federal Certificate of Capacity, which framed the beginning of my business and marketing path.
INEXTO & EDGYN
End-to-end brand and growth work across INEXTO and EDGYN, spanning rebranding, storytelling, websites, teaser ecosystems and intranet development, B2B/B2G communication strategy, social media, webinars, LinkedIn and display campaigns, analytics, physical and digital demos, events, stands, PR assets, videos and automation in complex international environments.
Period
Since 2022
Scope
Brand, digital & growth
01 / 03
Latitude Project
Founder-led venture built from ideation to MVP and go-to-market, covering market research, positioning, business model, budgeting, visual and functional prototyping, full-stack development of ticketing and digital wallet features, association setup, event organization, innovative event features and team leadership.
Project
Founder-led venture
Role
Founder, product & business
02 / 03
Two Minds
Independent electronic music project developed as a full creative and business platform, combining brand creation, registered IP, website and interactive demos, booking and label outreach, studio booking and event activation, annual networking and pitching at ADE, international video production, visual universe and show direction, plus a wireless-controlled mapping tool for live performances.
Status
Ongoing
Scope
Brand, creative direction & live tech
03 / 03
Innovation & Marketing
I work on innovation and marketing with a pragmatic, market-first approach: understand real needs, clarify the value proposition and build positioning that can be activated across communication, content, campaigns, business development and stakeholder-facing assets.
From early research and opportunity framing to messaging, go-to-market logic and campaign structure, I work across B2C, B2B and B2G communication, push and pull strategies, ABM, webinars, PR, events, stands, demos and paid activation to make ideas understandable, relevant and actionable for the right audience.
Digital & Web
Self-taught in advanced web, digital and design, I build websites, landing pages and digital tools that combine clean execution, business usefulness and a strong understanding of content, structure and user flow.
My work spans coded front-end and back-end integration, WordPress-based builds, microsites, intranets, interactive demos, process automation and practical problem solving, with the same objective each time: create efficient digital assets that are easy to use, maintain and evolve.
Music & Production
Music has been part of my path since childhood through piano, and today it extends into production, composition, DJing and the development of a broader artistic universe shaped around melodic techno and emotional electronic music.
Beyond the tracks themselves, I approach music as a full creative project, combining sound design, identity, storytelling, visual direction, booking and label outreach, interactive demos, event creation and custom live tools such as wireless-controlled visual mapping to build experiences that feel both structured and memorable.
The digital stack behind my
marketing, web and design work
-
Coding & Web
PHP, JavaScript, jQuery, HTML, CSS, SQL, WordPress, Elementor and dynamic website building
10 %
-
SEO & Content Structure
Search visibility, content structuring, landing page thinking and discoverability
10 %
-
CRM & Automation
CRM workflows, Zapier automations and process orchestration
10 %
-
Paid Media & ABM
Display ads, LinkedIn Ads, ABM workflows, Apollo and ZoomInfo
10 %
-
Advanced Office & VBA
Microsoft Office, advanced Excel, VBA and business productivity workflows
10 %
-
Project Management Tools
Asana, task planning, timelines and coordination workflows for delivery and follow-up
10 %
-
Prototyping
Figma for interface thinking, structure and visual prototyping
10 %
-
Adobe Creative Suite
Photoshop, Illustrator and InDesign for visual creation and production
10 %
